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Strategies for nurturing account relationships. Imagine the adrenaline rush when you secure that big contract you’ve been losing your sleep over. Winning a tender or RFQ emerges you as victor, but here’s the secret: the race starts long before the finish line is even in sight, it starts with preparation and thoughtful strategising.   So, how […]

AI in Diversity Equity and Inclusion “AI is the first technology in history that can take power away from us,”   Yuval Noah Harari  AI has not spared any aspect of our lives rather it has enhanced our lives to the extent that it has replaced humans. Or has it facilitated our progress? The debate goes

DEI and Reshaping Culture Contours of Organisations As mentioned by Christopher Walker, “A thing is beautiful only when its parts are in Harmony.” Inculcating a harmonious work environment is a crucial part of the ‘Office squad’; Embracing diversity, equity, and inclusion. The DEI in the workplace isn’t just an ethical duty or just to get

Strategy as a Service: Is Just-in-Time (JIT) Useful? The concept of Strategy as a Service (SaaS) allows companies to outsource strategic planning to external experts, removing the need for a full-time internal strategy team. This model emphasizes adaptability and responsiveness, empowering organizations to pivot quickly in response to market shifts, technological advances, or competitive pressures.

Unilever launched a dishwash liquid named, ‘Sunlight’, which needs less water to be used as compared to other brands. Other water saving products showed a significant impact with 20% growth in other categories.   Finland’s Neste was founded as a petroleum refining company around 70 years back. But today it generates over two thirds of its

Unilever launched a dishwash liquid named, ‘Sunlight’, which needs less water to be used as compared to other brands. Other water saving products showed a significant impact with 20% growth in other categories.   Finland’s Neste was founded as a petroleum refining company around 70 years back. But today it generates over two thirds of its

In the post-COVID 19 corporate world, remote work culture has gained momentum. Although remote work has had great benefits during a worldwide quarantine, it still presents certain difficulties for workplace productivity and effectiveness. Although most businesses have adopted this culture because of its adaptable and cost-effective nature, there are still some questions about employee engagement,

“The first and most important choice a leader makes is the choice to serve, without which one’s capacity to lead is severely limited.”— Robert Greenleaf, author and founder of the modern Servant Leadership movement Known as the ‘People’s President,’ Mr. Abdul Kalam was a true Servant Leader. When his team succeeded, he didn’t hog the

Strategic Jujitsu: How to turn apparent weaknesses into strengths:    Fundamentally, jujitsu is a simple martial technique emphasising the use of opponent’s might against them. Japanese samurai warriors developed jujitsu as a self-defense method in case they were left without weapons during battle. Jujitsu stresses technique, balance, and leverage while many combat sports give more

Strategies for nurturing account relationships. Nurturing relationships is at the crux of business and sales, which focuses on maintaining strategic accounts in the long run. The McKinsey & Company report, ‘Future of B2B Sales: The Big Frame’ mentions that nowadays customers expect more. Thus, companies need to put them at the center of sales by